Amazon, Apple, Facebook and Google are great companies, millions of people are benefited daily for their services and products but ... What is the true cost? How did they come to have so much power? Where they are going? What do they want? Scott Galloway analyzes one by one these companies, from strategies and objectives to tables and numbers that will make you reflect if it is really worth continuing to use the services and products of these companies. A book that puts things in another perspective. Do yourself a favor and get it. - Goz